From totems to web design. Ethnography and anthropology as information architecture research tools

Robert Statkiewicz

PhD student, University of Warsaw / Bemowskie Centrum Kultury

The main aim of presentation is depict of anthropological theories and tools, that might be useful in a context of information architecture interdisciplinary research. Information architecture will be treated as a mental structure representation and compared to the other material structures and systems. Examples from author’s practice (evaluation, ethnography and cultural animation) display anthropological theories. To sum up, good practices from user experience and participant design will be presented to help avoid errors during designing interfaces and webpages.

ethnography, anthropology, emic, etic, mental structure, cultural animation, user experience
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