Marek Minko
Traffic Peaks is a publisher of internet portals. In my presentation, I will show how we use artificial intelligence (AI) and automation to optimise our content marketing activities. I will show key data and statistics illustrating our reach and effectiveness. I will describe our strategy, which includes searching for valuable domains with history, creating new portals and working on their visibility, using AI to create content and automate processes, and building a database of how-to and evergreen content.
I will discuss the challenges of managing a large database of portals and limited resources, and how AI helps us meet these challenges. I will talk about the analytical tools, language models, and AI tools we use in our daily work. I will show examples of the use of AI and automation, such as search result analysis, information architecture determination, article content preparation using AI, and content validation and technical improvement.
I will present the effects of our activities using the example of several portals and the impact of algorithm updates on SERP rotations. I will show how AI analysis helps us respond to these changes, contributing to increased visibility and traffic. The presentation aims to show how we use AI and automation in our daily work to optimise our activities and deliver valuable content.