Peter Morville

Keynote speaker | AIDA 1

Peter Morville

The “founding father” of information architecture and user experience, a pioneer whom one simply must know.

He has been working in the field of information architecture since 1994 – as CEO of Argus Associates, he built a company that has become one of the most respected information architecture firms in the world. Since 2001, he has run the consulting agency Semantic Studios. He gained his experience working with industry giants such as Google, Microsoft, Procter & Gamble, IBM, Ernst & Young, Cisco and many, many others.

He is the author of best-selling books such as “Information Architecture in Websites” and “Search Patterns: Designing Modern Search Engines”. His publications are considered essential reading for any professional information architect. They have been featured in major business media outlets such as Business Week, The Economist, The Washington Post and The Wall Street Journal.

He has spoken at conferences around the world, sharing his knowledge. He also blogs on the website intertwingled.com, where he shares his life experiences. When he is not working on information architecture, he volunteers at an animal shelter.


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