Awareness of the unconscious. Using the natural mechanisms of brain functioning to increase the usability of online shops

Aleksandra Sojczyńska


Conscious decision making by each of us is determined by many factors, including our memories, thoughts, emotions, experience and surroundings. Two types of the brain: fast brain (based on conjecture and intuition) and the slow brain (which requires mental focus and logic), makes difficult for us to avoid the thinking traps. During the speech will be discussed a several methods of „human brain design”, which are used in e-commerce while designing online shops, for example the principle of unavailability, the limit and hurry rules, social proof design and so on.

ecommerce, user experience, usability, psychology, cognitive psychology, user, online shop, HCI, fast brain, slow brain, human brain design
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