Creating a visual identity with poster. Information architecture and neuroaesthetics

Wiktoria Jamróz

A student at the Pedagogical University of Cracow

This speech is based on Bachelor’s thesis topic. The main aim of this speech is to introduce you to the concepts of neuroaesthetics as a recent sub-discipline of empirical aesthetics that takes a scientific approach to the study of aesthetic perceptions of art. This thesis addresses the following question: “Is combination of neuroaesthetics and information architecture a guarantee of a good visual message?”. Eye-tracking technology was used to verify the thesis. The research process and results will be presented.

information architecture, visual identity, poster, eyetracking, perception, neuroaesthetics
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